Text One'The Sun Online' homepage from 02-04-08
Form and function
-Web page
An alternative avenue to access the news and to further promote the sun/provide an online version.
The Sun well established tabloid 30,000 copies daily.
Masthead "THE Sun" chunky, bold masculine typography. Reflects on target audience - "white van man"
Paper/online/mobile
Wider Context
- Print medium- investing in alternative sources of publication(internet)
- Mobile- our society is too busy, people want quick, ready made info.
W/C- Dumbing down.
Layout
Informal
Wednesday 2 April 2008
Wednesday 26 March 2008
Media Guardian Story
Senior al-Jazeera staff quit English service
Al-Jazeera English, the global news channel launched as a sibling to the Arab-language service, has suffered its most high profile defections yet amid growing unease among staff about its future.
Steve Clark, a former senior executive at ITN and Sky News and a driving force behind the launch of al-Jazeera English, resigned at the end of last week while David Marash, a former CBS Nightline presenter who was the senior anchor in Washington, has also quit.
Insiders say more than 15 staff have quit or resigned in recent months amid complaints of a lack of clarity over its direction, contractual disputes and speculation over a relaunch later this year.
Clark was a key figure in the long delayed launch of al-Jazeera English in November 2006, with an ambitious mission to challenge the dominance of CNN and the BBC with an "alternative worldview".
Al Anstey, another former ITN executive who has been promoted to replace Clark, sent an email to staff announcing the departure at the end of last week.
Its output has been praised for its professionalism, shining a spotlight on areas of the world ill-served by existing news operations. But rumours of a split with senior management at the original network of al-Jazeera channels, which rose to global prominence in the aftermath of September 11, have persisted.
The English version is available in more than 100m households in 60 countries. It is still not carried by any of the major cable providers in the US but is available via broadband. It has not provided viewing figures for the UK but they are unlikely to peak at anything more than a few thousand people.
In an email to staff, Clark paid tribute to his colleagues, saying his resignation had been a difficult decision. "We have redefined international news coverage with our dynamic emphasis on the developing world. Our analysis of events in Africa, Asia, Latin America and the Middle East has been an editorial triumph."
Using the latest technology, 500 staff and 18 bureaux around the world, Al Jazeera English made a string of big name signings. They included Sir David Frost, who interviewed Tony Blair in the opening week, Rageh Omaar and Stephen Cole. It has no central base but broadcasts from four locations - Doha, London, Washington and Kuala Lumpur - in an attempt to "follow the sun" with its coverage.
Insiders say Clark's departure was expected after his wife, Jo Burgin, the former head of planning at al-Jazeera English, launched a claim for sex, race and religious discrimination. It is expected to be heard in the next two to three months.
But they said it was a further example of the disharmony that has gripped the broadcaster, particularly in Doha, since its launch. Even before it launched, there was a split between the management of the original channels, launched in 1996 and funded by the emir of Qatar, and the new international version.
Facing competition from the new BBC World Service Arab language channel and other rivals, they are believed to want to see resources concentrated on consolidating popularity among its heartland audience.
Al-Jazeera refused to comment.
Al-Jazeera English, the global news channel launched as a sibling to the Arab-language service, has suffered its most high profile defections yet amid growing unease among staff about its future.
Steve Clark, a former senior executive at ITN and Sky News and a driving force behind the launch of al-Jazeera English, resigned at the end of last week while David Marash, a former CBS Nightline presenter who was the senior anchor in Washington, has also quit.
Insiders say more than 15 staff have quit or resigned in recent months amid complaints of a lack of clarity over its direction, contractual disputes and speculation over a relaunch later this year.
Clark was a key figure in the long delayed launch of al-Jazeera English in November 2006, with an ambitious mission to challenge the dominance of CNN and the BBC with an "alternative worldview".
Al Anstey, another former ITN executive who has been promoted to replace Clark, sent an email to staff announcing the departure at the end of last week.
Its output has been praised for its professionalism, shining a spotlight on areas of the world ill-served by existing news operations. But rumours of a split with senior management at the original network of al-Jazeera channels, which rose to global prominence in the aftermath of September 11, have persisted.
The English version is available in more than 100m households in 60 countries. It is still not carried by any of the major cable providers in the US but is available via broadband. It has not provided viewing figures for the UK but they are unlikely to peak at anything more than a few thousand people.
In an email to staff, Clark paid tribute to his colleagues, saying his resignation had been a difficult decision. "We have redefined international news coverage with our dynamic emphasis on the developing world. Our analysis of events in Africa, Asia, Latin America and the Middle East has been an editorial triumph."
Using the latest technology, 500 staff and 18 bureaux around the world, Al Jazeera English made a string of big name signings. They included Sir David Frost, who interviewed Tony Blair in the opening week, Rageh Omaar and Stephen Cole. It has no central base but broadcasts from four locations - Doha, London, Washington and Kuala Lumpur - in an attempt to "follow the sun" with its coverage.
Insiders say Clark's departure was expected after his wife, Jo Burgin, the former head of planning at al-Jazeera English, launched a claim for sex, race and religious discrimination. It is expected to be heard in the next two to three months.
But they said it was a further example of the disharmony that has gripped the broadcaster, particularly in Doha, since its launch. Even before it launched, there was a split between the management of the original channels, launched in 1996 and funded by the emir of Qatar, and the new international version.
Facing competition from the new BBC World Service Arab language channel and other rivals, they are believed to want to see resources concentrated on consolidating popularity among its heartland audience.
Al-Jazeera refused to comment.
Wednesday 12 March 2008
Media Story
Channel Five has struck a deal with MySpace to launch a youth-focused version of Five News with Natasha Kaplinsky.
The deal, which Five claims is the first between a UK news broadcaster and a social networking website, will see the launch of a co-branded daily news bulletin on MySpaceTV.
Kaplinsky will present The MySpace News Bulletin, which will be recorded each weekday after the 3pm TV update on Five and posted online "within two hours" for MySpace users to view. It will be between three and four minutes long.
The bulletin will sit on a newly created Five News MySpaceTV channel, www.myspacetv.com/fivenews, that launches today.
Five's MySpace bulletin will include three highlights from the day's news and will be tailored specifically for the social networking website's target audience of 16- to 34-year-olds.
MySpace users will be able to share news clips and provide "immediate feedback" to the Five News team through ratings and comments on individual reports.
Chris Shaw, the senior programme controller at Five, said that the partnership "underscores our commitment to interacting with our viewers and reaching new audiences for news".
Five's newsgathering team will also use the MySpace bulletin to feed into the Your News section of Kaplinsky's existing TV news bulletin, which is given over to issues raised by viewers. MySpace users will be invited to upload their own content "for possible inclusion in [Five News]".
Five News' deal with MySpace follows the bulletin's relaunch last month with Kaplinsky as anchor.
Five News is produced by Sky News. News Corporation, the owner of MySpace, is the largest shareholder in Sky News parent company BSkyB.
The deal, which Five claims is the first between a UK news broadcaster and a social networking website, will see the launch of a co-branded daily news bulletin on MySpaceTV.
Kaplinsky will present The MySpace News Bulletin, which will be recorded each weekday after the 3pm TV update on Five and posted online "within two hours" for MySpace users to view. It will be between three and four minutes long.
The bulletin will sit on a newly created Five News MySpaceTV channel, www.myspacetv.com/fivenews, that launches today.
Five's MySpace bulletin will include three highlights from the day's news and will be tailored specifically for the social networking website's target audience of 16- to 34-year-olds.
MySpace users will be able to share news clips and provide "immediate feedback" to the Five News team through ratings and comments on individual reports.
Chris Shaw, the senior programme controller at Five, said that the partnership "underscores our commitment to interacting with our viewers and reaching new audiences for news".
Five's newsgathering team will also use the MySpace bulletin to feed into the Your News section of Kaplinsky's existing TV news bulletin, which is given over to issues raised by viewers. MySpace users will be invited to upload their own content "for possible inclusion in [Five News]".
Five News' deal with MySpace follows the bulletin's relaunch last month with Kaplinsky as anchor.
Five News is produced by Sky News. News Corporation, the owner of MySpace, is the largest shareholder in Sky News parent company BSkyB.
Wednesday 5 March 2008
Menace II Society(1993)/Millionaire Boys Club(2008)
bMenace II Society
http://youtube.com/watch?v=CD2pjnGy8Fk
The first thing which appears in this trailer is a teacher speaking to a young black male about the harsh realities of being black in America, "Being a black man in America isn't easy. The hunt is on, and you're the prey. All I'm saying is... All I'm saying is... Survive! All right?" Due to this it becomes clear that this movie's function is to inform and educate the audience about ganglife without glorifying it.
After a few shots of the protagonist "Caine" in everday life including school, a girl is talking to him about his future, "You need to be glad that you graduated from high school, and that you're alive at eighteen, and you need to do something with yourself before you end up like he did." This enforces the positive message even more.
The general idea presented therefore, is that life on the streets has only two outcomes, death or jail. In the opening frame, whilst the teacher is speaking to Caine there are shots of armed teens with balaclavas on driving around in a typical south central neighbourhood but being voiced over by what the teacher says, also there are shorter flashes of Caine embracing what appears to be his grandparents and being questioned by a policeman thus creating the effect of everything the teacher says slowly unfolding.
New Line Cinema were the distributors for Menace II Society, having distributed films such as "Teenage Mutant Ninja turtles" and "Drop Dead Fred" it's not expected of them to be involved with this particular genre.
The genre is a crime drama, not quite something you would watch with your family however the message is strong and aims to change people's perspective on things so possibly it could be acceptable to watch with a family.
Young black males living in urban california are represented in this trailer as criminals with no other code of life. However they are also shown to be open to change, one of Caine's friends says to him, "You know i'm down, but i also know life has better things to offer than what's on the street out there" this is voiced over parallel to various clips of Caine joking with friends, embracing his girlfriend and playing with a kid. This strenghthens the idea of change.
Towards the end of the trailer the title begins to scroll into the screen but again there are flashes of clips involving Caine embracing his grandparents, being intimate with his girlfriend, concealing a gun in his trousers and being arrested, this is to show what kind of hectic life he lives, juggling family, friends and crime.
http://youtube.com/watch?v=HkwlBKni0uk
"Millionaire Boys Club" is a movie of the same genre but with different ideologies and values. "Menace II Society" was made in an attempt to open the eyes of gang members living a life of crime, however "Millionaire Boys Club" is simply a popcorn movie which seems to glorify gangsters.
The first thing in this trailer shows the main character "G" (played by rapper The Game) reading what sounds like gospel teachings, after reading it aloud he hesitates says, "f*** that" and throws the book away, this is completely different to Menace II Society in which characters are presented in a way that they are willing to change their ways.
It cuts to various clips of G in a prison environment, these clips depict his release from jail followed by him cheerfully walking around a typical south central neighbourhood surrounded by many young black males heavily dressed in red(LA Blood gang colours)
It is not revealed who is making the film but from first impressions of the trailer it seems as if it is a low budget film possibly funded by The Game himself.
The genre like Menace II Society is a crime drama, however the emphasis on drama seems to be overpowered by crime action instead, the trailer is overflowing with themes of violence and weapons. It becomes quite clear that the film is purely there to entertain and not educate.
The only people being represented in any way are young black males. They are represented as indimidating criminals with no remorse. This is apparent in a clip where G hurls a 40 oz bottle of malt liquor at a car passing by, this kind of a representation only strengthens such stereotypes rappers and young black males recieve in the US media.
There are also caucasian characters however, they appear to be italian by accent and what is said by one of them, "you got somethin' that belongs to a friend of mine" a typical dialogue expected from mafia affiliated gangsters. The interesting thing is that G is standing below the caucasian man and is looking up to him, this could be a direct link to the idea of inequality and other social/racial tensions in USA.
The audience will most definitely be teenagers, most likely listeners of gangster rap and rappers such as The Game.
There are no ideoligies and values in this trailer whatsoever, as i said before this movie is for pure entertainment purposes and doesn't want to hound the audience with messages and teachings.
Similarities:
Music(rap)
characters(young black males)
setting(South Central)
Speech(urban slang)
Prison(both movies make prison appear as a common factor in a young black males' life)
Differences:
Values and ideoligies
Decade
Character's mindset(in M2S characters are prepared to change, in MBC they show no signs of changing)
Caucasian characters
Pace(M2S is slow paced, MBC is fast and hectic)
Related Texts:
Boyz N The Hood
South Central
Blood In Blood Out
Colors
Essay
In 1993 a movie was made in order to educate the world about the dangers within a dominantly black society, themes of poverty, gang violence and survival were all used in order to get the message across, this movie was "Menace II Society" The movie was made with hopes that it would help young black males take a different path in life rather than to live a life of crime. 15 years later "Millionaire Boyz Club" was made, the movie is very similar to Menace II Society but that much different. "Millionaire Boyz Club" is a fast paced movie filled with explosions, guns, drugs, sex and scandal, it seems to glorify the life of a gangster rather than criticizing it.
Both films contain similar scenes such as when guns are drawn, intimidation is a key and prison is an expected thing, however in Menace II Society these graphic scenes help to get the message across that life on the streets will get you killed or in jail, in Millionaire Boyz Club there is no such message being put across in fact it seems as though gangsters are being glorified instead.
The tone also makes it quite easy to differentiate the two, in the trailer for M2S, slow paced music is used at first whilst a teacher is telling the protagonist about the dangers he is setting himself up for. Eventually as the trailer progresses the music picks up in pace but only just, therefore still keeping the tone set. In MBC the music throughout the trailer are two rap instrumentals, fast paced ones at that, much like something expected at a party even. This gives off the impression that the gangster lifestyle is fast paced and enjoyable, rather than the grim and slow tone set in M2S.
Due to both films being set in the gritty South Central LA, there is a big similarity automatically. The setting has a big hand in creating and moulding the characters into their final self. The way they react to their surroundings and people within their surroundings is partly based on the setting. In both films intimidation is a reoccurring factor as is gun/gang violence.
The dialogue in both films is near enough identical due to them both being set in the same area. Urban LA has a distinct style of slang which is easily recognisable when heard, however since MBC was made a decade after M2S certain words from 1993 aren’t in MBC, the same goes for M2S.
A quite shocking difference is the use of law enforcement. In M2S there is a vast amount of scenes in relation to police brutality or just police involvement in itself. In MBC however there isn’t as much focus, this could be due to the film being set in the new decade in which racism and discrimination is not as apparent as it would be back in the 90s.
However both films do feature a prison. In M2S Caine is questioned in a police station and goes to visit a friend who is serving a sentence, in MBC G is being released from prison at the beginning, in a lot of gang related movies set in an urban area of the US, police and jail are a known and expected thing for young black males.
In both films there is a love interest for both protagonists, in M2S it appears that Caine genuinely cares about his partner as does she, there relationship isn’t built on sex but instead a mutual understanding of the streets and one another, Caine’s girlfriend also wants him to change his ways. In MBC’s trailer we see a brief scene of intimacy between G and a woman who only appears once in the whole trailer, the clip involves more lust than love. This makes G come across as a man enjoying his life as a bachelor engaging in what appears to be casual sex. In M2S Caine is very fond of His girlfriend’s son showing signs of a possible happy family.
The amazing thing is that although there may be many differences, there are still near identical similarities 15 years on. This is because both movies portray the harsh realities of living in a ghetto, although they both portray the hardships with different perspectives(M2S is against gangs whilst MBC indirectly glorifies it) they both have near identical dialogue, props, setting and characters.
The main thing is the decade, in the early 90s gang warfare was at an all time high, the world needed a movie like M2S however In this day and age although gang warfare is still very much active, it is no way as active as 15 years ago this is why the function of both films is so different.
http://youtube.com/watch?v=CD2pjnGy8Fk
The first thing which appears in this trailer is a teacher speaking to a young black male about the harsh realities of being black in America, "Being a black man in America isn't easy. The hunt is on, and you're the prey. All I'm saying is... All I'm saying is... Survive! All right?" Due to this it becomes clear that this movie's function is to inform and educate the audience about ganglife without glorifying it.
After a few shots of the protagonist "Caine" in everday life including school, a girl is talking to him about his future, "You need to be glad that you graduated from high school, and that you're alive at eighteen, and you need to do something with yourself before you end up like he did." This enforces the positive message even more.
The general idea presented therefore, is that life on the streets has only two outcomes, death or jail. In the opening frame, whilst the teacher is speaking to Caine there are shots of armed teens with balaclavas on driving around in a typical south central neighbourhood but being voiced over by what the teacher says, also there are shorter flashes of Caine embracing what appears to be his grandparents and being questioned by a policeman thus creating the effect of everything the teacher says slowly unfolding.
New Line Cinema were the distributors for Menace II Society, having distributed films such as "Teenage Mutant Ninja turtles" and "Drop Dead Fred" it's not expected of them to be involved with this particular genre.
The genre is a crime drama, not quite something you would watch with your family however the message is strong and aims to change people's perspective on things so possibly it could be acceptable to watch with a family.
Young black males living in urban california are represented in this trailer as criminals with no other code of life. However they are also shown to be open to change, one of Caine's friends says to him, "You know i'm down, but i also know life has better things to offer than what's on the street out there" this is voiced over parallel to various clips of Caine joking with friends, embracing his girlfriend and playing with a kid. This strenghthens the idea of change.
Towards the end of the trailer the title begins to scroll into the screen but again there are flashes of clips involving Caine embracing his grandparents, being intimate with his girlfriend, concealing a gun in his trousers and being arrested, this is to show what kind of hectic life he lives, juggling family, friends and crime.
http://youtube.com/watch?v=HkwlBKni0uk
"Millionaire Boys Club" is a movie of the same genre but with different ideologies and values. "Menace II Society" was made in an attempt to open the eyes of gang members living a life of crime, however "Millionaire Boys Club" is simply a popcorn movie which seems to glorify gangsters.
The first thing in this trailer shows the main character "G" (played by rapper The Game) reading what sounds like gospel teachings, after reading it aloud he hesitates says, "f*** that" and throws the book away, this is completely different to Menace II Society in which characters are presented in a way that they are willing to change their ways.
It cuts to various clips of G in a prison environment, these clips depict his release from jail followed by him cheerfully walking around a typical south central neighbourhood surrounded by many young black males heavily dressed in red(LA Blood gang colours)
It is not revealed who is making the film but from first impressions of the trailer it seems as if it is a low budget film possibly funded by The Game himself.
The genre like Menace II Society is a crime drama, however the emphasis on drama seems to be overpowered by crime action instead, the trailer is overflowing with themes of violence and weapons. It becomes quite clear that the film is purely there to entertain and not educate.
The only people being represented in any way are young black males. They are represented as indimidating criminals with no remorse. This is apparent in a clip where G hurls a 40 oz bottle of malt liquor at a car passing by, this kind of a representation only strengthens such stereotypes rappers and young black males recieve in the US media.
There are also caucasian characters however, they appear to be italian by accent and what is said by one of them, "you got somethin' that belongs to a friend of mine" a typical dialogue expected from mafia affiliated gangsters. The interesting thing is that G is standing below the caucasian man and is looking up to him, this could be a direct link to the idea of inequality and other social/racial tensions in USA.
The audience will most definitely be teenagers, most likely listeners of gangster rap and rappers such as The Game.
There are no ideoligies and values in this trailer whatsoever, as i said before this movie is for pure entertainment purposes and doesn't want to hound the audience with messages and teachings.
Similarities:
Music(rap)
characters(young black males)
setting(South Central)
Speech(urban slang)
Prison(both movies make prison appear as a common factor in a young black males' life)
Differences:
Values and ideoligies
Decade
Character's mindset(in M2S characters are prepared to change, in MBC they show no signs of changing)
Caucasian characters
Pace(M2S is slow paced, MBC is fast and hectic)
Related Texts:
Boyz N The Hood
South Central
Blood In Blood Out
Colors
Essay
In 1993 a movie was made in order to educate the world about the dangers within a dominantly black society, themes of poverty, gang violence and survival were all used in order to get the message across, this movie was "Menace II Society" The movie was made with hopes that it would help young black males take a different path in life rather than to live a life of crime. 15 years later "Millionaire Boyz Club" was made, the movie is very similar to Menace II Society but that much different. "Millionaire Boyz Club" is a fast paced movie filled with explosions, guns, drugs, sex and scandal, it seems to glorify the life of a gangster rather than criticizing it.
Both films contain similar scenes such as when guns are drawn, intimidation is a key and prison is an expected thing, however in Menace II Society these graphic scenes help to get the message across that life on the streets will get you killed or in jail, in Millionaire Boyz Club there is no such message being put across in fact it seems as though gangsters are being glorified instead.
The tone also makes it quite easy to differentiate the two, in the trailer for M2S, slow paced music is used at first whilst a teacher is telling the protagonist about the dangers he is setting himself up for. Eventually as the trailer progresses the music picks up in pace but only just, therefore still keeping the tone set. In MBC the music throughout the trailer are two rap instrumentals, fast paced ones at that, much like something expected at a party even. This gives off the impression that the gangster lifestyle is fast paced and enjoyable, rather than the grim and slow tone set in M2S.
Due to both films being set in the gritty South Central LA, there is a big similarity automatically. The setting has a big hand in creating and moulding the characters into their final self. The way they react to their surroundings and people within their surroundings is partly based on the setting. In both films intimidation is a reoccurring factor as is gun/gang violence.
The dialogue in both films is near enough identical due to them both being set in the same area. Urban LA has a distinct style of slang which is easily recognisable when heard, however since MBC was made a decade after M2S certain words from 1993 aren’t in MBC, the same goes for M2S.
A quite shocking difference is the use of law enforcement. In M2S there is a vast amount of scenes in relation to police brutality or just police involvement in itself. In MBC however there isn’t as much focus, this could be due to the film being set in the new decade in which racism and discrimination is not as apparent as it would be back in the 90s.
However both films do feature a prison. In M2S Caine is questioned in a police station and goes to visit a friend who is serving a sentence, in MBC G is being released from prison at the beginning, in a lot of gang related movies set in an urban area of the US, police and jail are a known and expected thing for young black males.
In both films there is a love interest for both protagonists, in M2S it appears that Caine genuinely cares about his partner as does she, there relationship isn’t built on sex but instead a mutual understanding of the streets and one another, Caine’s girlfriend also wants him to change his ways. In MBC’s trailer we see a brief scene of intimacy between G and a woman who only appears once in the whole trailer, the clip involves more lust than love. This makes G come across as a man enjoying his life as a bachelor engaging in what appears to be casual sex. In M2S Caine is very fond of His girlfriend’s son showing signs of a possible happy family.
The amazing thing is that although there may be many differences, there are still near identical similarities 15 years on. This is because both movies portray the harsh realities of living in a ghetto, although they both portray the hardships with different perspectives(M2S is against gangs whilst MBC indirectly glorifies it) they both have near identical dialogue, props, setting and characters.
The main thing is the decade, in the early 90s gang warfare was at an all time high, the world needed a movie like M2S however In this day and age although gang warfare is still very much active, it is no way as active as 15 years ago this is why the function of both films is so different.
Wednesday 27 February 2008
media guardian story
The advertising watchdog has cleared a Setanta TV ad campaign featuring Des Lynam despite 36 complaints that it degraded women by referring to breasts as puppies.
Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.
This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".
The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.
Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.
Setanta disagreed, arguing that it was a "light hearted, humorous production, targeted not at men, but at the female partners of male football fans".
The Irish pay-TV company said that the use of the scantily clad Zucchi was an "integral part of the narrative".
Setanta added that the "mildly saucy" presentation of the ad was "entirely in keeping with the theme and the UK's tradition of double entendre humour in advertising".
The ASA noted that some viewers might see the portrayal of Zucchi with her cleavage on display as objectifying women and that the reference "Give him what he wants this Christmas" could be seen by some as treating women as sex objects.
However, it decided that most viewers would see it as "mild sexual innuendo" that was unlikely to provoke serious or widespread offence.
The ASA also rejected the nine complaints that the ad was unsuitable for children and should not be shown before 9pm.
It concluded that the ad, which aired with a restriction not to be shown around programmes targeted at children, had enough differences from a real Christmas scene - such as Lynam dressed in Setanta yellow - that children would know the difference.
The ASA also said children would not understand the double entendre messages in the ad and "take them at face value".
Setanta's ad was cleared by the ASA.
Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.
This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".
The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.
Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.
Setanta disagreed, arguing that it was a "light hearted, humorous production, targeted not at men, but at the female partners of male football fans".
The Irish pay-TV company said that the use of the scantily clad Zucchi was an "integral part of the narrative".
Setanta added that the "mildly saucy" presentation of the ad was "entirely in keeping with the theme and the UK's tradition of double entendre humour in advertising".
The ASA noted that some viewers might see the portrayal of Zucchi with her cleavage on display as objectifying women and that the reference "Give him what he wants this Christmas" could be seen by some as treating women as sex objects.
However, it decided that most viewers would see it as "mild sexual innuendo" that was unlikely to provoke serious or widespread offence.
The ASA also rejected the nine complaints that the ad was unsuitable for children and should not be shown before 9pm.
It concluded that the ad, which aired with a restriction not to be shown around programmes targeted at children, had enough differences from a real Christmas scene - such as Lynam dressed in Setanta yellow - that children would know the difference.
The ASA also said children would not understand the double entendre messages in the ad and "take them at face value".
Setanta's ad was cleared by the ASA.
media guardian story
The advertising watchdog has cleared a Setanta TV ad campaign featuring Des Lynam despite 36 complaints that it degraded women by referring to breasts as puppies.
Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.
This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".
The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.
Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.
Setanta disagreed, arguing that it was a "light hearted, humorous production, targeted not at men, but at the female partners of male football fans".
The Irish pay-TV company said that the use of the scantily clad Zucchi was an "integral part of the narrative".
Setanta added that the "mildly saucy" presentation of the ad was "entirely in keeping with the theme and the UK's tradition of double entendre humour in advertising".
The ASA noted that some viewers might see the portrayal of Zucchi with her cleavage on display as objectifying women and that the reference "Give him what he wants this Christmas" could be seen by some as treating women as sex objects.
However, it decided that most viewers would see it as "mild sexual innuendo" that was unlikely to provoke serious or widespread offence.
The ASA also rejected the nine complaints that the ad was unsuitable for children and should not be shown before 9pm.
It concluded that the ad, which aired with a restriction not to be shown around programmes targeted at children, had enough differences from a real Christmas scene - such as Lynam dressed in Setanta yellow - that children would know the difference.
The ASA also said children would not understand the double entendre messages in the ad and "take them at face value".
Setanta's ad was cleared by the ASA.
Setanta's "Setanta Claus" ad featured Lynam dressed in a yellow Santa suit in a grotto, while his scantily clad helper "Tinseltoes" - Big Brother's Thaila Zucchi - flashed her cleavage.
This prompted a male visitor to the grotto to grin, stare and absentmindedly mention a "couple of puppies".
The Advertising Standards Authority received 36 complaints that the ad was offensive as it objectified and degraded women and was sexist.
Nine of the complainants also argued that the Santa theme would be of interest to children and that such an ad should not be broadcast before 9pm.
Setanta disagreed, arguing that it was a "light hearted, humorous production, targeted not at men, but at the female partners of male football fans".
The Irish pay-TV company said that the use of the scantily clad Zucchi was an "integral part of the narrative".
Setanta added that the "mildly saucy" presentation of the ad was "entirely in keeping with the theme and the UK's tradition of double entendre humour in advertising".
The ASA noted that some viewers might see the portrayal of Zucchi with her cleavage on display as objectifying women and that the reference "Give him what he wants this Christmas" could be seen by some as treating women as sex objects.
However, it decided that most viewers would see it as "mild sexual innuendo" that was unlikely to provoke serious or widespread offence.
The ASA also rejected the nine complaints that the ad was unsuitable for children and should not be shown before 9pm.
It concluded that the ad, which aired with a restriction not to be shown around programmes targeted at children, had enough differences from a real Christmas scene - such as Lynam dressed in Setanta yellow - that children would know the difference.
The ASA also said children would not understand the double entendre messages in the ad and "take them at face value".
Setanta's ad was cleared by the ASA.
The Guardian vs Daily Express
Similarities and differences between “Daily Express” and “The Guardian”
One of the more obvious differences between the two newspapers is the amount of text used on the front page. The Daily Express has more text in relation to lottery winners and a big headline taking up most of the page. The guardian however has a lot more text actually covering the news. The font is quite small and there is a lot of text, this shows the amount of news being covered.
The news the guardian presents is to do with international and global affairs such as a column on solar energy and also on Bhutto’s death, her story is dealt with in a sympathetic way and the image shown makes her appear as someone of high importance. Her death is not merely passed off as just a death but more of a martyrdom.
The daily express however, displays a picture of Holly Willoughby’s sporting a revealing outfit on the TV show “dancing on ice”. This story is not what the average reader would expect to see on a front page as it is not of much importance, it could simply be a way to attract an audience.
The main headline on the daily express reads, “MUSLIM PLOT TO BEHEAD BRITON” immediately the reader will notice, “Muslim/Briton” and notice a clash between the two. The Muslim is portrayed as the “other” and is also labelled as a fanatic, this reinforces the stereotypical view that many people have about Muslims and blatantly puts Muslims down whilst in the guardian Benazir Bhutto is show a certain amount of
Respect without any racial tension or moral panic presented.
The general presentation is very different between the two, the guardian appears as though it is packed with information due to the small font but huge amounts of text. The font looks sophisticated, lightly bold and is not too, “in your face”.
The daily express however, relies on big and bold font to fill up the space on the front page. The font is very big and loud and demands a reader, also it employs the use of yellow to jump out of the page more.
Both the newspapers have completely different beliefs, it appears that the daily express aims simply to entertain by covering stories to do with celebrities and to a lesser extent gossip, whilst the guardian thinks it’s more important to educate the world about the world. The guardian is obviously more of an appropriate newspaper due to what it covers however some may argue that their kind of news Is not about foreign affairs and that they would rather read about internal affairs.
One of the more obvious differences between the two newspapers is the amount of text used on the front page. The Daily Express has more text in relation to lottery winners and a big headline taking up most of the page. The guardian however has a lot more text actually covering the news. The font is quite small and there is a lot of text, this shows the amount of news being covered.
The news the guardian presents is to do with international and global affairs such as a column on solar energy and also on Bhutto’s death, her story is dealt with in a sympathetic way and the image shown makes her appear as someone of high importance. Her death is not merely passed off as just a death but more of a martyrdom.
The daily express however, displays a picture of Holly Willoughby’s sporting a revealing outfit on the TV show “dancing on ice”. This story is not what the average reader would expect to see on a front page as it is not of much importance, it could simply be a way to attract an audience.
The main headline on the daily express reads, “MUSLIM PLOT TO BEHEAD BRITON” immediately the reader will notice, “Muslim/Briton” and notice a clash between the two. The Muslim is portrayed as the “other” and is also labelled as a fanatic, this reinforces the stereotypical view that many people have about Muslims and blatantly puts Muslims down whilst in the guardian Benazir Bhutto is show a certain amount of
Respect without any racial tension or moral panic presented.
The general presentation is very different between the two, the guardian appears as though it is packed with information due to the small font but huge amounts of text. The font looks sophisticated, lightly bold and is not too, “in your face”.
The daily express however, relies on big and bold font to fill up the space on the front page. The font is very big and loud and demands a reader, also it employs the use of yellow to jump out of the page more.
Both the newspapers have completely different beliefs, it appears that the daily express aims simply to entertain by covering stories to do with celebrities and to a lesser extent gossip, whilst the guardian thinks it’s more important to educate the world about the world. The guardian is obviously more of an appropriate newspaper due to what it covers however some may argue that their kind of news Is not about foreign affairs and that they would rather read about internal affairs.
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