Representation of asians

Cover Work

The clip begins with the girl asking, "Daddy, is santa clause really coming tonight?", she has a british accent and refers to him as daddy, this shows that she is heavily influenced by british culture. She also mentions santa clause which is a non asian belief, this strengthens the idea of her british influence.

Her father can speak fluent english but with a native accent. He begins telling her the story of santa clause but claims that he comes from India, his daughter opposes this and he exclaims, "India!" reinforcing indian influence on her. He gives evidence to back his theory(big beard, huge belly, bad suit) he even renames the reindeers with Indian names, this causes the girl to cry which shows her dissmissiveness towards the indian beliefs her dad is trying to feed her.

Her reaction shows the new generation and British indians approach to cultural beliefs and the rebellion towards it. Likewise her fathers angered reaction represents the many Indian parents trying hard to keep their culture alive.

Big Brother besieged by far-right protest

Three aspiring Italian Big Brother contestants preparing for a few weeks of easy celebrity in a comfortable apartment got a dose of hard reality on Monday as 60 supporters of a far-right political party trapped them in a Rome piazza to demand housing rights for low income Italians.
Waving fire crackers and carrying a banner reading "A home is no game", the protesters attacked and burst a four metre high transparent plastic bubble set up in the piazza to host the hopeful contestants, who were appearing live on TV waiting to hear if they had been selected to enter the Big Brother house.
The live footage was quickly blacked out as chanting protesters stabbed holes in the bubble using knives according to press reports. The party behind the demonstration, Fiamma Tricolore, denied knives were wielded, although the bubble slowly collapsed as the contestants inside - a young student, a mechanic and a gym instructor - fled to safety, leaving protesters, some masked, to dump leaflets demanding cheap housing.
By the end of the evening, the student had been voted into the Big Brother house, set up at Rome's Cinecitta film studios, joining an entire Sicilian family and a transsexual from north Italy among other contestants. The protesters, meanwhile, marched away in triumph across the nearby Roman Milvian bridge.
The Milvian Bridge neighbourhood today boasts a lively youth scene but has also recently witnessed frequent knife fights involving Roma fans and rival supporters including Manchester Utd fans, with five British supporters stabbed before a Champions League match in December. The area was also the scene of violent clashes between football fans and police after a Lazio supporter was mistakenly shot by police in November.

I am a Legend- Film Poster Analysis

The text is a film poster of ‘I am a Legend’. The purpose of this particular text is to inform the audience and persuade the target audience to watch the film.Firstly, the dominant image on the poster is the font. It is fairly contradictory as it states, ‘the last man on earth is not alone’. The use of ‘last man’ and ‘not alone’ is a paradoxical statement, which therefore creates enigma for the audience as they are eager to know how the last man is not alone. This technique should persuade the audience to go and watch the movie. Also, at the very top of the poster states the main protagonist that features in the film. This relates to the target audience, as many people would go and watch the film because they know that a well-established actor will be involved.Secondly, the only image is of a man dressed casually and looks serious. This relates to the narrative as it suggests that the film is about one man who is alone on earth, this also relates the genre, being adventure as this one man may be on a journey of survival as he is shown on his own. This reflects a patriarchal ideology, as the poster suggests that only a male can survive on his own. Also, the fact that the film evolves around a male protagonist also suggests that males are seen to be superior compared to females.

Media Guardian Story

T-Mobile predicted 2008 would be a "key year" for mobile internet as it announced a strategic partnership with web giant Yahoo to provide banner adverts on its web'n'walk service.Yahoo is the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile's TV and games channels.T-Mobile will use data about the sites that each user visits to target adverts.Phil Chapman, T-Mobile's director of marketing, predicted that mobile advertising would accelerate hugely during 2008 as the mobile web experience improves."A couple of years ago the mobile web was very clunky, but now the handsets are better, the software is better and it is priced in a way that users aren't scared of," he said."Mobile advertising will be enormous for the industry. This will be a key year but there is more to come."Geraldine Wilson, the vice-president of Yahoo Europe's connected life division, said advertisers recognised the value of mobile as part of their digital campaigns.She said: "This partnership with T-Mobile demonstrates Yahoo's continued focus on mobile and extending our leadership in graphical advertising across multiple platforms."Yahoo has increasingly focused on mobile advertising and search deals as it competes against Google.T-Mobile was the first UK mobile operator to offer its customers unlimited data access, introducing web'n'walk in 2005. Tariffs include 50p a day or £7.50 a month for unlimited web usage.Unlimited data services encourage consumers to explore mobile internet sites because they do not have to pay for each page they access.T-Mobile's most recent market figures show that it had 17 million customers and 500,000 subscribers to web'n'walk.

THIS ARTICLE IS ABOUT TMOBILE HAVING A PARTNERSHIP WITH YAHOO TO PROVIDE BANNER ADVERTS FOR ITS WEB N WALK SERVICE. tMOBILE CLAIM THAT 2008 WILL BE THE KEY YEAR FOR MOBILE INTERNET. TMOB WILL USE THE DATA FROM THE SITE TO FIND OUT MORE INFORMATION ABOUT THEIR TARGET AUDIENCE. PHIL CHAPMAN STATES THAT BECUASE OF THE NEW TECHNOLOGY THIS IDEA IS KEEN TO PROGRESS THOUGHOUT THE YEAR.