Media Guardian Story

T-Mobile predicted 2008 would be a "key year" for mobile internet as it announced a strategic partnership with web giant Yahoo to provide banner adverts on its web'n'walk service.Yahoo is the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile's TV and games channels.T-Mobile will use data about the sites that each user visits to target adverts.Phil Chapman, T-Mobile's director of marketing, predicted that mobile advertising would accelerate hugely during 2008 as the mobile web experience improves."A couple of years ago the mobile web was very clunky, but now the handsets are better, the software is better and it is priced in a way that users aren't scared of," he said."Mobile advertising will be enormous for the industry. This will be a key year but there is more to come."Geraldine Wilson, the vice-president of Yahoo Europe's connected life division, said advertisers recognised the value of mobile as part of their digital campaigns.She said: "This partnership with T-Mobile demonstrates Yahoo's continued focus on mobile and extending our leadership in graphical advertising across multiple platforms."Yahoo has increasingly focused on mobile advertising and search deals as it competes against Google.T-Mobile was the first UK mobile operator to offer its customers unlimited data access, introducing web'n'walk in 2005. Tariffs include 50p a day or £7.50 a month for unlimited web usage.Unlimited data services encourage consumers to explore mobile internet sites because they do not have to pay for each page they access.T-Mobile's most recent market figures show that it had 17 million customers and 500,000 subscribers to web'n'walk.

THIS ARTICLE IS ABOUT TMOBILE HAVING A PARTNERSHIP WITH YAHOO TO PROVIDE BANNER ADVERTS FOR ITS WEB N WALK SERVICE. tMOBILE CLAIM THAT 2008 WILL BE THE KEY YEAR FOR MOBILE INTERNET. TMOB WILL USE THE DATA FROM THE SITE TO FIND OUT MORE INFORMATION ABOUT THEIR TARGET AUDIENCE. PHIL CHAPMAN STATES THAT BECUASE OF THE NEW TECHNOLOGY THIS IDEA IS KEEN TO PROGRESS THOUGHOUT THE YEAR.