Wednesday 27 February 2008

The Guardian vs Daily Express

Similarities and differences between “Daily Express” and “The Guardian”

One of the more obvious differences between the two newspapers is the amount of text used on the front page. The Daily Express has more text in relation to lottery winners and a big headline taking up most of the page. The guardian however has a lot more text actually covering the news. The font is quite small and there is a lot of text, this shows the amount of news being covered.

The news the guardian presents is to do with international and global affairs such as a column on solar energy and also on Bhutto’s death, her story is dealt with in a sympathetic way and the image shown makes her appear as someone of high importance. Her death is not merely passed off as just a death but more of a martyrdom.
The daily express however, displays a picture of Holly Willoughby’s sporting a revealing outfit on the TV show “dancing on ice”. This story is not what the average reader would expect to see on a front page as it is not of much importance, it could simply be a way to attract an audience.

The main headline on the daily express reads, “MUSLIM PLOT TO BEHEAD BRITON” immediately the reader will notice, “Muslim/Briton” and notice a clash between the two. The Muslim is portrayed as the “other” and is also labelled as a fanatic, this reinforces the stereotypical view that many people have about Muslims and blatantly puts Muslims down whilst in the guardian Benazir Bhutto is show a certain amount of
Respect without any racial tension or moral panic presented.

The general presentation is very different between the two, the guardian appears as though it is packed with information due to the small font but huge amounts of text. The font looks sophisticated, lightly bold and is not too, “in your face”.
The daily express however, relies on big and bold font to fill up the space on the front page. The font is very big and loud and demands a reader, also it employs the use of yellow to jump out of the page more.

Both the newspapers have completely different beliefs, it appears that the daily express aims simply to entertain by covering stories to do with celebrities and to a lesser extent gossip, whilst the guardian thinks it’s more important to educate the world about the world. The guardian is obviously more of an appropriate newspaper due to what it covers however some may argue that their kind of news Is not about foreign affairs and that they would rather read about internal affairs.

No comments: