Media Story

Channel Five has struck a deal with MySpace to launch a youth-focused version of Five News with Natasha Kaplinsky.
The deal, which Five claims is the first between a UK news broadcaster and a social networking website, will see the launch of a co-branded daily news bulletin on MySpaceTV.
Kaplinsky will present The MySpace News Bulletin, which will be recorded each weekday after the 3pm TV update on Five and posted online "within two hours" for MySpace users to view. It will be between three and four minutes long.
The bulletin will sit on a newly created Five News MySpaceTV channel, www.myspacetv.com/fivenews, that launches today.
Five's MySpace bulletin will include three highlights from the day's news and will be tailored specifically for the social networking website's target audience of 16- to 34-year-olds.
MySpace users will be able to share news clips and provide "immediate feedback" to the Five News team through ratings and comments on individual reports.
Chris Shaw, the senior programme controller at Five, said that the partnership "underscores our commitment to interacting with our viewers and reaching new audiences for news".
Five's newsgathering team will also use the MySpace bulletin to feed into the Your News section of Kaplinsky's existing TV news bulletin, which is given over to issues raised by viewers. MySpace users will be invited to upload their own content "for possible inclusion in [Five News]".
Five News' deal with MySpace follows the bulletin's relaunch last month with Kaplinsky as anchor.
Five News is produced by Sky News. News Corporation, the owner of MySpace, is the largest shareholder in Sky News parent company BSkyB.