Representation of asians

http://youtube.com/watch?v=XjNmXkzuYrg&feature=related

This sketch emphasises on the very rare amount of homosexual relationships within the asian community. This is shown by the sons countless efforts to hint out his sexuality but his sexuality is the last thing his parents suspect he is talking about. This could also be seen as possible ignorance or even innocence in asian parents.
A cultural stereotype arises when the boys mother asks him, "couldn't you find a nice indian boy?". This emphasises the very low rate of interracial marriages within asian families over the years.
The representation given off by this is that asians aren't quite as willing to accept homosexuality as maybe other races may be, it also shows that asians are possibly not quite ready to let their children involve themselves in interracial relationships.

Media Guardian

BBC1 has commissioned a new Australian daytime soap called Out of the Blue.Though long-running show Neighbours comes to an end on BBC1, the channel will keep an Antipodean flavour with a new show set in Sydney.Out of the Blue will begin shooting in the new year and is set in the Sydney beach resort of Manly.The story opens when a group of thirtysomething friends return to their home town for a high school reunion.However, the celebrations are brought to an abrupt end when one of the group is murdered.Out of the Blue is being made by Southern Star Entertainment, the company behind hits such as The Secret Life of Us and Love My Way.The BBC has ordered 130 half-hour episodes of Out of the Blue, which will run in an as yet unspecified slot in daytime.Jane Tranter, the BBC fiction controller, said: "This is an ambitious project that we think will break new ground, at the same time as providing daytime audiences with a compelling and intriguing watch."The experience and expertise of Southern Star Entertainment in this area, combined with the strength of the series proposal made this an exciting project, and we look forward to working on it with them."Hugh Mars, the chief executive of Southern Star Group, added: "This is definitely one of the most significant productions Southern Star has undertaken in recent years."To have the support of a great partner like the BBC enables us to create a programme that will be full of life, contemporary and very broad in its appeal."The BBC's negotiations were handled by the programme acquisition controller, George McGhee, and the head of series, Sue Deeks.BBC1 has already started juggling the schedule in anticipation of the departure of Neighbours for Channel Five next year.Hit show Doctors, which this week won the Royal Television Society's prestigious craft and design judges award, now runs in Neighbours' old lunchtime slot of 1.40pm and is performing well.The long-running Ramsay Street soap now airs at 2.10pm but is still repeated at 5.35pm.There is speculation that Neighbours will finish on BBC1 in January and begin on Five in March.It is still not confirmed what will replace Neighbours in the 5.35pm slot, although the BBC is mulling the idea of it going to BBC2 quiz Weakest Link.

This article is about BBC planning to show a new Austrailian show called "Out of the blue". The reason this interested me is because in order to air the show, it will have to take over the slot in which "Neighbours" was usually aired.
Neighbours will now be moved to channel 5 in Jan. With that said although the 1.40pm slot will be filled, what will be put in place of the 5.35pm slot?

Uses of gratifications and me

Blumler & Katz: possible reasons why audience members might consume a particular media text.

Diversion- I may watch a movie as a route to escapism from reality most probably an action or a comedy as neither usually have a lot of relevance to the realities of life, or maybe even play a computer game such as GTA in which you can take the role of a killer, obviously in real life i don't go shooting people up so this is a way to divert myself.

Personal relationships- I don't use the media for emotional interaction.

Personal Identity- Again, i don't use the media for this.

Surveillance- I watch the news a fair amount.

Net to become third biggest ad medium

The internet is set to overtake magazines to become the world's third largest advertising medium in 2010, according to a new report.Media planning and buying agency ZenithOptimedia's global advertising report estimates that in 2010 the internet ad market will be worth almost $61bn (29.5bn), compared with the magazine market at around $60.5bn (29.3bn).By 2010 the internet will account for 11.5% of global ad spend, trailing just TV, at a 37.5% share, and newspapers with 25.4% of an estimated $530bn (£257bn) total spend, according to Zenith.Internet ad spend is currently ranked behind radio globally but will surpass the medium's share next year. In the more developed UK market digital ad spend passed radio last year.The largest single internet ad market in money terms is the US, although the overall media spend share held by digital advertising in America is relatively low.Digital ad spend growth will come from markets such as western Europe, says Jonathan Barnard, head of publications at ZenithOptimedia, a region which will go from £10bn this year to almost £20bn by 2010.Other rapidly growing markets, while currently small, include China, which is predicted to grow from about £1.3bn now to £3.7bn in 2010.In the more developed digital ad market in the UK, online already accounts for more than 15% of total advertising spend across all media.However, ZenithOptimedia's report predicts that globally the medium will only break into a double-digit share of media spend - 10.4% - by the end of 2009.Regions such as Latin America, for example, have been slow to shift spend online, accounting for around 2% of all media spend in the continent.By 2010, however, internet ad spend as a share of all media will break the 15% mark in 10 regional markets around the world, according to ZenithOptimedia.Currently just four markets have reached this milestone - Denmark, Norway, Sweden and the UK.In these four markets the internet is predicted to top 20% of all media spend by 2010.

Audience Profiling and uses and gratifications

checkpoint one: what is demographic profiling? a basic way of grouping audiences for example according to age, gender and religion.checkpoint two: what is psychographic profiling? categorise audiences in terms of needs and motivations...targeted directly through their needs and desires.checkpoint three: why do you think advertisers create these niche nicknames? easy way to define target audience.checkpoint one: what four motivations for choosing a text did Blumer and Katz suggest? diversion personal relationship personal identity and surveillance see notes for detail.checkpoint two: what is a cultural code? different socio-economic groups will interpret texts in different ways. For example a working class person will see an issue or game on gun crime and will probably go out and get a gun, whereas a middle class person will read the text and come to the conclusion that this particular group ie black youths are criminals or linked to gun crime.

The Sun has recorded its first year-on-year circulation increase since May 2003 thanks to its 20p price cut in London and the south-east.
News International's red-top sold an average of 3,126,866 each day in October, according to the the latest Audit Bureau of Circulations figures.
This was a year-on-year rise of 0.63%, compared with October 2006 - the best result in the daily tabloid and middle market.
The Daily Express, Daily Star and Daily Mail also enjoyed year-on-year increases - the latter due to a big push into home delivery.
At the start of September the Sun slashed its price from 35p to 20p in London and the south-east, hitting its circulation revenues because the regions accounts for about 20% of sales.
The move was seen as a bid to stave off the News International money-spinner from falling below 3m circulation, which it has not done since January 1974. The Sun had dipped to 3,031,724 in March this year.
However, the paper's circulation was down 2.7% on September, when it ran its popular £9.50 holiday promotions, ending a run of four consecutive month-on-month rises.The Daily Star recorded a tiny year-on-year rise - about 300 copies - to sell a daily average of 771,197 copies in October. The paper was down a sharp 4.05% on September.
Trinity Mirror's Daily Mirror had a difficult October, selling on average 1,525,477 copies a day, falling a steep 4.68% year on year and 3.74% on the previous month.
Along with its Sunday counterpart, the Mirror promoted a series of free 13 classic Ladybird books, available as a pickup from Somerfield or by post.
The Daily Mail, owned by Associated Newspapers, boosted its year-on-year sales by 0.13% - about 3,000 copies - to sell a daily average of 2,353,807. This was a fall on September of 0.49%.
Daily Mail promotions included a Great War DVD collection and a Barbara Taylor Bradford DVD series.
"Additionally there has been a circulation drive to gain new readers through a massive investment in home news delivery promotions which has proven to be tremendously successful," the paper said.
"Over 37,000 new consumers have been added to the Daily Mail's circulation total and is a major factor in its current circulation success."
Richard Desmond's mid-market rival the Daily Express increased its year-on-year circulation by about 1,000 copies to sell an average of 789,867. This was a month-on-month fall of 3.07%.

The article is about The Sun newspaper having an increase in circulation, this is partly due to the 20p price cut in London and the South East. The sold an average of over 3 million copies each day. The Daily Express, Daily Star and Daily Mail also enjoyed year-on-year increases - the latter due to a big push into home delivery. Also in the article it gives various statistics about different newspapers and their circulation increase or decrease. i.e. the Daily Mirror has the lowest circulation of the newspapers stated with just over 1million, whereas newspapers such as the Daily Star are beginning to see an increaseI think that this article highlights the rise and fall in newspapers, as since the growth of the Internet, newspapers have slowly declined and The Sun has managed to increase its circulation by using offers and also reducing its price in certain areas of the country to keep circulation figure at over 3million

Effects Theory

checkpoint one: The culture industry is the rise of media industries on society. It states that society controls almost everything including culture. the bourgeosie set ideologies and values that they pass down to classes are of their view eg the government.checkpoint two:Desensitised means less sensitive. this relates to media as movies and documentaries will be shown in contemporary society rather than in previous years where there may have been ethics to consider for example the documentaries on Islam and other religious programmes