Blumler & Katz: possible reasons why audience members might consume a particular media text.
Diversion- I may watch a movie as a route to escapism from reality most probably an action or a comedy as neither usually have a lot of relevance to the realities of life, or maybe even play a computer game such as GTA in which you can take the role of a killer, obviously in real life i don't go shooting people up so this is a way to divert myself.
Personal relationships- I don't use the media for emotional interaction.
Personal Identity- Again, i don't use the media for this.
Surveillance- I watch the news a fair amount.
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