Tuesday, 4 December 2007

The Sun has recorded its first year-on-year circulation increase since May 2003 thanks to its 20p price cut in London and the south-east.
News International's red-top sold an average of 3,126,866 each day in October, according to the the latest Audit Bureau of Circulations figures.
This was a year-on-year rise of 0.63%, compared with October 2006 - the best result in the daily tabloid and middle market.
The Daily Express, Daily Star and Daily Mail also enjoyed year-on-year increases - the latter due to a big push into home delivery.
At the start of September the Sun slashed its price from 35p to 20p in London and the south-east, hitting its circulation revenues because the regions accounts for about 20% of sales.
The move was seen as a bid to stave off the News International money-spinner from falling below 3m circulation, which it has not done since January 1974. The Sun had dipped to 3,031,724 in March this year.
However, the paper's circulation was down 2.7% on September, when it ran its popular £9.50 holiday promotions, ending a run of four consecutive month-on-month rises.The Daily Star recorded a tiny year-on-year rise - about 300 copies - to sell a daily average of 771,197 copies in October. The paper was down a sharp 4.05% on September.
Trinity Mirror's Daily Mirror had a difficult October, selling on average 1,525,477 copies a day, falling a steep 4.68% year on year and 3.74% on the previous month.
Along with its Sunday counterpart, the Mirror promoted a series of free 13 classic Ladybird books, available as a pickup from Somerfield or by post.
The Daily Mail, owned by Associated Newspapers, boosted its year-on-year sales by 0.13% - about 3,000 copies - to sell a daily average of 2,353,807. This was a fall on September of 0.49%.
Daily Mail promotions included a Great War DVD collection and a Barbara Taylor Bradford DVD series.
"Additionally there has been a circulation drive to gain new readers through a massive investment in home news delivery promotions which has proven to be tremendously successful," the paper said.
"Over 37,000 new consumers have been added to the Daily Mail's circulation total and is a major factor in its current circulation success."
Richard Desmond's mid-market rival the Daily Express increased its year-on-year circulation by about 1,000 copies to sell an average of 789,867. This was a month-on-month fall of 3.07%.

The article is about The Sun newspaper having an increase in circulation, this is partly due to the 20p price cut in London and the South East. The sold an average of over 3 million copies each day. The Daily Express, Daily Star and Daily Mail also enjoyed year-on-year increases - the latter due to a big push into home delivery. Also in the article it gives various statistics about different newspapers and their circulation increase or decrease. i.e. the Daily Mirror has the lowest circulation of the newspapers stated with just over 1million, whereas newspapers such as the Daily Star are beginning to see an increaseI think that this article highlights the rise and fall in newspapers, as since the growth of the Internet, newspapers have slowly declined and The Sun has managed to increase its circulation by using offers and also reducing its price in certain areas of the country to keep circulation figure at over 3million

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