Representation of asians

Cover Work

The clip begins with the girl asking, "Daddy, is santa clause really coming tonight?", she has a british accent and refers to him as daddy, this shows that she is heavily influenced by british culture. She also mentions santa clause which is a non asian belief, this strengthens the idea of her british influence.

Her father can speak fluent english but with a native accent. He begins telling her the story of santa clause but claims that he comes from India, his daughter opposes this and he exclaims, "India!" reinforcing indian influence on her. He gives evidence to back his theory(big beard, huge belly, bad suit) he even renames the reindeers with Indian names, this causes the girl to cry which shows her dissmissiveness towards the indian beliefs her dad is trying to feed her.

Her reaction shows the new generation and British indians approach to cultural beliefs and the rebellion towards it. Likewise her fathers angered reaction represents the many Indian parents trying hard to keep their culture alive.

Big Brother besieged by far-right protest

Three aspiring Italian Big Brother contestants preparing for a few weeks of easy celebrity in a comfortable apartment got a dose of hard reality on Monday as 60 supporters of a far-right political party trapped them in a Rome piazza to demand housing rights for low income Italians.
Waving fire crackers and carrying a banner reading "A home is no game", the protesters attacked and burst a four metre high transparent plastic bubble set up in the piazza to host the hopeful contestants, who were appearing live on TV waiting to hear if they had been selected to enter the Big Brother house.
The live footage was quickly blacked out as chanting protesters stabbed holes in the bubble using knives according to press reports. The party behind the demonstration, Fiamma Tricolore, denied knives were wielded, although the bubble slowly collapsed as the contestants inside - a young student, a mechanic and a gym instructor - fled to safety, leaving protesters, some masked, to dump leaflets demanding cheap housing.
By the end of the evening, the student had been voted into the Big Brother house, set up at Rome's Cinecitta film studios, joining an entire Sicilian family and a transsexual from north Italy among other contestants. The protesters, meanwhile, marched away in triumph across the nearby Roman Milvian bridge.
The Milvian Bridge neighbourhood today boasts a lively youth scene but has also recently witnessed frequent knife fights involving Roma fans and rival supporters including Manchester Utd fans, with five British supporters stabbed before a Champions League match in December. The area was also the scene of violent clashes between football fans and police after a Lazio supporter was mistakenly shot by police in November.

I am a Legend- Film Poster Analysis

The text is a film poster of ‘I am a Legend’. The purpose of this particular text is to inform the audience and persuade the target audience to watch the film.Firstly, the dominant image on the poster is the font. It is fairly contradictory as it states, ‘the last man on earth is not alone’. The use of ‘last man’ and ‘not alone’ is a paradoxical statement, which therefore creates enigma for the audience as they are eager to know how the last man is not alone. This technique should persuade the audience to go and watch the movie. Also, at the very top of the poster states the main protagonist that features in the film. This relates to the target audience, as many people would go and watch the film because they know that a well-established actor will be involved.Secondly, the only image is of a man dressed casually and looks serious. This relates to the narrative as it suggests that the film is about one man who is alone on earth, this also relates the genre, being adventure as this one man may be on a journey of survival as he is shown on his own. This reflects a patriarchal ideology, as the poster suggests that only a male can survive on his own. Also, the fact that the film evolves around a male protagonist also suggests that males are seen to be superior compared to females.

Media Guardian Story

T-Mobile predicted 2008 would be a "key year" for mobile internet as it announced a strategic partnership with web giant Yahoo to provide banner adverts on its web'n'walk service.Yahoo is the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile's TV and games channels.T-Mobile will use data about the sites that each user visits to target adverts.Phil Chapman, T-Mobile's director of marketing, predicted that mobile advertising would accelerate hugely during 2008 as the mobile web experience improves."A couple of years ago the mobile web was very clunky, but now the handsets are better, the software is better and it is priced in a way that users aren't scared of," he said."Mobile advertising will be enormous for the industry. This will be a key year but there is more to come."Geraldine Wilson, the vice-president of Yahoo Europe's connected life division, said advertisers recognised the value of mobile as part of their digital campaigns.She said: "This partnership with T-Mobile demonstrates Yahoo's continued focus on mobile and extending our leadership in graphical advertising across multiple platforms."Yahoo has increasingly focused on mobile advertising and search deals as it competes against Google.T-Mobile was the first UK mobile operator to offer its customers unlimited data access, introducing web'n'walk in 2005. Tariffs include 50p a day or £7.50 a month for unlimited web usage.Unlimited data services encourage consumers to explore mobile internet sites because they do not have to pay for each page they access.T-Mobile's most recent market figures show that it had 17 million customers and 500,000 subscribers to web'n'walk.

THIS ARTICLE IS ABOUT TMOBILE HAVING A PARTNERSHIP WITH YAHOO TO PROVIDE BANNER ADVERTS FOR ITS WEB N WALK SERVICE. tMOBILE CLAIM THAT 2008 WILL BE THE KEY YEAR FOR MOBILE INTERNET. TMOB WILL USE THE DATA FROM THE SITE TO FIND OUT MORE INFORMATION ABOUT THEIR TARGET AUDIENCE. PHIL CHAPMAN STATES THAT BECUASE OF THE NEW TECHNOLOGY THIS IDEA IS KEEN TO PROGRESS THOUGHOUT THE YEAR.

Representation of asians

http://youtube.com/watch?v=XjNmXkzuYrg&feature=related

This sketch emphasises on the very rare amount of homosexual relationships within the asian community. This is shown by the sons countless efforts to hint out his sexuality but his sexuality is the last thing his parents suspect he is talking about. This could also be seen as possible ignorance or even innocence in asian parents.
A cultural stereotype arises when the boys mother asks him, "couldn't you find a nice indian boy?". This emphasises the very low rate of interracial marriages within asian families over the years.
The representation given off by this is that asians aren't quite as willing to accept homosexuality as maybe other races may be, it also shows that asians are possibly not quite ready to let their children involve themselves in interracial relationships.

Media Guardian

BBC1 has commissioned a new Australian daytime soap called Out of the Blue.Though long-running show Neighbours comes to an end on BBC1, the channel will keep an Antipodean flavour with a new show set in Sydney.Out of the Blue will begin shooting in the new year and is set in the Sydney beach resort of Manly.The story opens when a group of thirtysomething friends return to their home town for a high school reunion.However, the celebrations are brought to an abrupt end when one of the group is murdered.Out of the Blue is being made by Southern Star Entertainment, the company behind hits such as The Secret Life of Us and Love My Way.The BBC has ordered 130 half-hour episodes of Out of the Blue, which will run in an as yet unspecified slot in daytime.Jane Tranter, the BBC fiction controller, said: "This is an ambitious project that we think will break new ground, at the same time as providing daytime audiences with a compelling and intriguing watch."The experience and expertise of Southern Star Entertainment in this area, combined with the strength of the series proposal made this an exciting project, and we look forward to working on it with them."Hugh Mars, the chief executive of Southern Star Group, added: "This is definitely one of the most significant productions Southern Star has undertaken in recent years."To have the support of a great partner like the BBC enables us to create a programme that will be full of life, contemporary and very broad in its appeal."The BBC's negotiations were handled by the programme acquisition controller, George McGhee, and the head of series, Sue Deeks.BBC1 has already started juggling the schedule in anticipation of the departure of Neighbours for Channel Five next year.Hit show Doctors, which this week won the Royal Television Society's prestigious craft and design judges award, now runs in Neighbours' old lunchtime slot of 1.40pm and is performing well.The long-running Ramsay Street soap now airs at 2.10pm but is still repeated at 5.35pm.There is speculation that Neighbours will finish on BBC1 in January and begin on Five in March.It is still not confirmed what will replace Neighbours in the 5.35pm slot, although the BBC is mulling the idea of it going to BBC2 quiz Weakest Link.

This article is about BBC planning to show a new Austrailian show called "Out of the blue". The reason this interested me is because in order to air the show, it will have to take over the slot in which "Neighbours" was usually aired.
Neighbours will now be moved to channel 5 in Jan. With that said although the 1.40pm slot will be filled, what will be put in place of the 5.35pm slot?

Uses of gratifications and me

Blumler & Katz: possible reasons why audience members might consume a particular media text.

Diversion- I may watch a movie as a route to escapism from reality most probably an action or a comedy as neither usually have a lot of relevance to the realities of life, or maybe even play a computer game such as GTA in which you can take the role of a killer, obviously in real life i don't go shooting people up so this is a way to divert myself.

Personal relationships- I don't use the media for emotional interaction.

Personal Identity- Again, i don't use the media for this.

Surveillance- I watch the news a fair amount.